What is a Trademark?
A Trademark can be a word, letter, number, symbol, shape, logo, design, scent or phrase which a trader or service provider uses to distinguish their goods or services within the marketplace.
Trade marks help consumers to recognise the origin or source of the goods or services being offered. Having a trade mark allows consumers to identify with your goods and services. A trade mark can also become a signifier of the quality of the goods and services on offer.